Effective Date: August 12, 2026

Brand: Biora ("we," "us," or "our")

Website: biora.com

At Biora, we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy outlines how we collect, use, and safeguard your data when you visit our website or purchase our products.

1. Information We Collect

We collect information that you provide directly to us, as well as data gathered automatically when you browse our site:

• Personal Information: When you make a purchase, sign up for a newsletter, or contact customer support, we may collect your name, email address, shipping address, billing address, phone number, and payment information.

• Transaction Data: Information related to your direct checkout purchases, including product details, order history, and payment status.

• Device & Usage Data: Information automatically collected via cookies and analytics, including your IP address, browser type, device details, operating system, and how you interact with our website pages.

2. How We Use Your Information

We use your data solely to deliver a seamless shopping experience and operate our business effectively:

• Order Processing: To fulfill direct product checkout transactions, process payments, issue order confirmations, and ship your items.

• Customer Support: To respond to questions, resolve product issues, or handle returns and exchanges.

• Marketing & Communications: If you opt-in, we may send periodic updates regarding new plantain-based product launches, seasonal collections, or brand news. You can unsubscribe at any time.

• Site Optimization: To analyze website usage, improve our user experience, and ensure security and performance.

3. Payment Processing & Third-Party Services

• Direct Checkout: Biora utilizes direct product checkout links to complete purchases. Payments are processed securely through accredited third-party payment gateways (such as Stripe or PayPal). Biora does not store or process your complete credit card details on our servers.

• Third-Party Providers: We only share necessary data with trusted service providers who assist us in operating our store (e.g., payment processors, fulfillment houses, email dispatch tools, and site analytics). These providers are obligated to protect your data and are prohibited from using it for independent purposes.

4. Cookies & Tracking Technologies

We use functional and analytical cookies to remember your preferences, understand site traffic patterns, and keep our checkout flows smooth. You can manage or disable cookies through your browser settings, though doing so may affect certain site functionalities.

5. Data Retention & Security

• Security: We implement technical and administrative security measures (including SSL encryption) to protect your personal data from unauthorized access, loss, or misuse.

• Retention: We retain your personal information only for as long as necessary to fulfill order processing, legal compliance, accounting obligations, or dispute resolution.

6. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access, review, or request a copy of the personal data we hold about you.

• Request the correction of inaccurate or incomplete information.

• Request the deletion of your personal data, subject to legal retention obligations.

• Opt out of marketing communications at any time by clicking the "Unsubscribe" link in our emails.

7. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us at privacy@biora.com.